Let's Build SaaS That Sells Itself
Looking to work with a UX Growth Strategist and Product Designer who can radically change your SaaS into a product people love?
Let's chat.
The Case for Conservation
A stuffed animal e-commerce company that pivoted into a kids wildlife education subscription box.
User Research
I collaborated with edZOOcation's internal team across all departments to understand their market fit. I conducted customer research, a thorough competitive analysis as well as a designed a whole new website.
User Persona
I worked with the team at edZOOcation to reach out to interview their highest-value customers in order create their user persona. Creating this context and story helped to humanize the user, allowing the edZOOcation team to center discussions around this niche focus.
Competitive Analysis
I looked at competitors using my "secret sauce" user flow analysis by combing through every interaction users take in their current experience as well as compare similar use cases with edZOOcation's.
Established a UI Design System
Using Atomic Design principles, I worked with a Jr. UI Designer to organize the styles and components in an easy-to-digest hierarchy in Figma, allowing for much more efficient design iterations by leveraging from this UI palette.
New Subscription User Flow
I designed new UI screens in Figma and synced with Overflow to map out the entire new subscription flow. I worked with a fullstack engineer to label all of the dynamic components that would be tied to the Shopify Store API.
The Results
A responsive website that showcased edZOOcation's new subscription box offerings
Why Work With Josh?
I've been obsessed with UX Design for over 13 years now, listening to users and designing solutions that drive business results by converting users into loyal customers for SaaS companies. With extensive experience optimizing user experience, I help companies become user-centered design cultures that make amazing SaaS products. I also have an unrivaled sense of humor. ☺️
Brands I've worked on
Let's Grow and Keep Your Customers
How I Drive Customer Acquisition
I specialize in creating user-friendly interfaces that reduce friction and guide potential customers towards conversion. Here’s how I ensure success in your acquisition efforts:
Data-Driven Design Decisions
I analyze user behavior to identify friction points and improve them, leading to higher conversion rates.
Seamless Onboarding Experiences
I design intuitive onboarding flows that make it easy for new customers to get started, reducing drop-off rates.
Clear Copy and Calls-to-Action
Every step of the journey is crafted to guide users naturally toward the next action, helping you convert more leads.
How I Maximize Customer Retention
Acquiring a customer is only half the battle—keeping them engaged and satisfied is equally critical. I employ strategies designed to retain customers long-term by improving their overall experience, increasing lifetime value (LTV). Here’s what I bring to the table:
Personalized User Journeys
By leveraging user data, I design tailored experiences that keep customers engaged with your product or service.
Continuous Engagement with Your Users
I implement strategies like email prompts, in-app reminders, and personalized recommendations to keep users coming back.
Responsive Feedback Loops
Through A/B testing and user feedback, I constantly refine the experience, resulting in higher retention rates.
My Unique Process
A lean, mean, user-fanatic building machine
User Flow Analysis
Let's kick off your project with my secret-sauce user flow analysis by combing through every interaction users take in your current experience as well as compare similar use cases with your competitors. This unique approach is a favorite among previous brands I've worked for.
Hypothesis-Driven
My philosophy is centered around Lean UX: Think, Make, Check. I am constantly listening to user feedback to develop hypotheses and design solutions for marketing and product teams, wherever in the customer lifecycle it's needed.
Validate Assumptions
After working with developers to deploy a solution, I run A/B tests that prove high-ROI results for brands by reporting improvements on conversion rate and revenue per user.
See an A/B test case study
You Bet I AI
AI is top-of-mind when I design features for users. I'm always looking to leverage emerging AI paradigms such as AI agents to reduce friction in user experiences. I can help your team establish the UX for AI such as guiding users through become more efficient through configuring AI agents.
Folks Who Took the Time
Andre Fox
Lead Full Stack Engineer
Josh is an awesome product designer and a great person to work with. He's got a real eye for detail and always stays on top of the latest design trends, which makes everything look sharp and polished. Working with Josh has definitely pushed me to up my game as a front-end developer. I can’t recommend him enough!
Colin Goodridge
UX/UI Designer
What sets Josh apart from everyone else is his expertise in maximizing his clients’ profits through rigorous user testing and ensuring we’re happy every step of the way. Josh is a rare find and an invaluable asset to any company fortunate enough to work with him.
Charles Riccardi
Product Designer
Josh has to easily be one of the most hard working and talented individuals I know. His knowledge and passion for both design and user acquisition is unmatched. Not only can he design an experience that customers love, but he can speak to and develop whole strategies around user acquisition.
Jessica Stafford
Fractional CFO
It’s fun to collaborate with Josh on projects where his unique Visionary talents are leveraged to create user experiences that flow and convert. I deeply appreciate his eye for design and the foundations he knows they need to deliver results!
Russ Shinpo
UX/UI Designer
Some people you simply work under, others provide insights, experience, and skills that propel you forward in your career. Josh Curtis represents the latter and it has been not only a joy but a privilege to work with him. Thank you good sir.
Imelda Sotiri
Product Designer
I’ve had the pleasure of working with Josh, focusing on UX design. His mentorship and leadership have been invaluable in helping me grow as a designer. He has a remarkable ability to simplify complex processes, making the work feel effortless while still achieving outstanding results. His dedication to both design excellence and innovation has been truly inspiring.
Rex Black
Full Stack Engineer
Expertise and passion for design is quickly apparent working with Josh. Very friendly and flexible, highly recommend!
Tiffany Gutierrez
Creative Director, Product
Amazing attention to detail. A great passion for design and user needs always leads Josh in the right direction. Absolutely amazing visual design, UX design and research with positive energy like no other.
Lance Eschliman
Sr. UX Designer
Josh is a talented UX designer with a strong ability to create user-centered designs that are both functional and visually appealing. He enthusiastically takes on tasks, always bringing fresh ideas and attention to detail. His passion for improving user experiences makes him an asset to any design team.
Marcelo Cacciagioni
COO
Josh is an extremely creative Designer. Rarely settling for just "OK" Josh thinks outside of the box and always delivers an outstanding product. We have used him on numerous projects and have yet to be disappointed with his final results.